The age of the smartphone is upon us, who now have more than half of all mobile phone users 18-34 a phone that has advanced features such as Internet access and a kind of super-resolution screen has. Smart phones are basically phones that come with computers, and many services, GPS or any other type of location determining feature that a user can find include at least the level of the city or metro. With the proliferation of iPhones and Android-based phones on the market for the main age demos, there is a strong demand from advertisers target audience through these services and their use of banner ads (usually 320×50) that are relevant to their immediate situation are. If you have someone in their immediate location-based goal is known as geotargeting.
There is a catch though – currently the technology is still not to the point that most commercial ad servers a user can reliably without the user input their location manually advanced. Since most users will not volunteer their website will only be supplied to a display, it is likely that the geographical focus in the traditional way that most ad servers have in the past, for example, targeting IP will be correct. In fact, many of the mobile data access tunnel, so it is not always the actual location of the user and can also include all those in poor condition. This is in contrast to desktop users IP targeting, where the IP targeting to the point that it is very reliable, has been improved – in other words, a user whose IP shows they are sitting in Houston is located in Houston.
The solution is to the ad server, you need the address of the page (if any) or the location where the user is registered (if the site requires or uses the inscriptions) in the tag display to write yourself. This is called many things in the ad-server, but in DFP, it is considered a key-value targeting. So, if you have a page that is for a restaurant in Las Vegas, write “Metro lasvegas =” tag in the display. If you have a site that uses cookies or users who are registered required, and they continued their place like a home in Los Angeles, writes in the tag if the user is not allowed and does not have their position if they use or the mobile Site signed -.. This can then try to write it specifically as his, sniff for IP.
Will this work in all cases? No, but it is a best-effort implementation problem, which is currently the advertising industry itself. Future upgrades of various products, ad server can resolve this problem, but now that the best thing that can be done, the unique boundaries. This allows publishers to any kind of reliability around mobile location-based in their inventory.
In the case of a day, the solution is up. If you are a seller, you ask whether the site or click the above solution, the advertising if geolocation is one of the criteria that you need or want. If not, you have a ready solution, can you suggest.